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1

How artificial intelligence will change the future of marketing

Davenport, Thomas, Guha, Abhijit, Grewal, Dhruv, Bressgott, Timna

Journal:

Journal of the Academy of Marketing Science

Year:

2019

Language:

english

File:

PDF, 536 KB

english, 2019

2

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe and Dhruv Grewal

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.17 MB

english, 1991

3

Understanding Retail Experiences and Customer Journey Management

Grewal, Dhruv, Roggeveen, Anne L.

Journal:

Journal of Retailing

Year:

2020

File:

PDF, 626 KB

2020

4

Customer Experience Management in Retailing: Understanding the Buying Process

Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal, Robert Price, Priya Raghubir, David Stewart

Journal:

Journal of Retailing

Year:

2009

Language:

english

File:

PDF, 364 KB

english, 2009

5

The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe and R. Krishnan

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 1.89 MB

english, 1998

6

Customer Experience Management in Retailing: An Organizing Framework

Dhruv Grewal, Michael Levy, V. Kumar

Journal:

Journal of Retailing

Year:

2009

Language:

english

File:

PDF, 376 KB

english, 2009

7

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal and Kenneth R. Evans

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 2.62 MB

english, 2006

8

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Julie Baker, A. Parasuraman, Dhruv Grewal and Glenn B. Voss

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 3.67 MB

english, 2002

9

Store Atmospherics: A Multisensory Perspective

Spence, Charles, Puccinelli, Nancy M., Grewal, Dhruv, Roggeveen, Anne L.

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 249 KB

english, 2014

10

Understanding Service Convenience

Berry, Leonard L., Seiders, Kathleen, Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 149 KB

english, 2002

11

The Future of Retailing

Grewal, Dhruv, Roggeveen, Anne L., Nordfält, Jens

Journal:

Journal of Retailing

Year:

2017

Language:

english

File:

PDF, 484 KB

english, 2017

12

The impact of technology on the quality-value-loyalty chain: A research agenda

A. Parasuraman, Dhruv Grewal

Journal:

Journal of the Academy of Marketing Science

Year:

2000

Language:

english

File:

PDF, 901 KB

english, 2000

13

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern, Carolyn Costley and James Barnes

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 2.10 MB

english, 1997

14

The Evolution and Future of Retailing and Retailing Education

Grewal, Dhruv, Motyka, Scott, Levy, Michael

Journal:

Journal of Marketing Education

Year:

2018

Language:

english

File:

PDF, 329 KB

english, 2018

15

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

Biswas, Abhijit, Bhowmick, Sandeep, Guha, Abhijit, Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 308 KB

english, 2013

16

Relationship Velocity: Toward A Theory of Relationship Dynamics

Palmatier, Robert W, Houston, Mark B, Dant, Rajiv P, Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 267 KB

english, 2013

17

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance

Robert W. Palmatier, Rajiv P. Dant and Dhruv Grewal

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 3.27 MB

english, 2007

18

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Aguirre, Elizabeth, Mahr, Dominik, Grewal, Dhruv, de Ruyter, Ko, Wetzels, Martin

Journal:

Journal of Retailing

Year:

2015

Language:

english

File:

PDF, 1.71 MB

english, 2015

19

Can advertising creativity affect product perceptions and retailer evaluations?

Grewal, Dhruv, Nordfält, Jens, Roggeveen, Anne, Modig, Erik, Rosengren, Sara

Journal:

Journal of Product & Brand Management

Year:

2014

Language:

english

File:

PDF, 210 KB

english, 2014

20

Consumer satisfaction and perceived quality: Complementary or divergent constructs?

Gotlieb, Jerry B., Grewal, Dhruv, Brown, Stephen W.

Journal:

Journal of Applied Psychology

Year:

1994

Language:

english

File:

PDF, 1.10 MB

english, 1994

21

Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?

Dutta, Sujay, Biswas, Abhijit, Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 198 KB

english, 2011

22

Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers

Dhruv Grewal, Anne L. Roggeveen, Larry D. Compeau, Michael Levy

Journal:

Journal of Retailing

Year:

2012

Language:

english

File:

PDF, 145 KB

english, 2012

23

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

Kathleen Seiders, Glenn B. Voss, Dhruv Grewal and Andrea L. Godfrey

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 2.42 MB

english, 2005

24

Les facteurs qui influencent l'efficacité du marketing relationnel : une méta-analyse

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal and Kenneth R. Evans

Journal:

Recherche et Applications en Marketing

Year:

2007

File:

PDF, 2.67 MB

2007

25

Humanizing Products with Handwritten Typefaces

Schroll, Roland, Schnurr, Benedikt, Grewal, Dhruv, Aggarwal, Pankaj

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 1.93 MB

english, 2018

26

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Ordenes, Francisco Villarroel, Grewal, Dhruv, Ludwig, Stephan, Ruyter, Ko De, Mahr, Dominik, Wetzels, Martin, Kopalle, Praveen

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 1.22 MB

english, 2018

27

The future of in-store technology

Grewal, Dhruv, Noble, Stephanie M., Roggeveen, Anne L., Nordfalt, Jens

Journal:

Journal of the Academy of Marketing Science

Year:

2019

File:

PDF, 1.82 MB

2019

28

The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions

Dhruv Grewal, David M. Hardesty, Gopalkrishnan R. Iyer

Journal:

Journal of Interactive Marketing

Year:

2004

Language:

english

File:

PDF, 229 KB

english, 2004

29

Self-service technology effectiveness: the role of design features and individual traits

Zhen Zhu, Cheryl Nakata, K. Sivakumar, Dhruv Grewal

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 372 KB

english, 2007

30

Emerging trends in retail pricing practice: implications for research

Michael Levy, Dhruv Grewal, Praveen K. Kopalle, James D. Hess

Journal:

Journal of Retailing

Year:

2004

Language:

english

File:

PDF, 136 KB

english, 2004

31

Innovations in Retail Pricing and Promotions

Dhruv Grewal, Kusum L. Ailawadi, Dinesh Gauri, Kevin Hall, Praveen Kopalle, Jane R. Robertson

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 292 KB

english, 2011

32

Planning merchandising decisions to account for regional and product assortment differences

Dhruv Grewal, Michael Levy, Anuj Mehrotra, Arun Sharma

Journal:

Journal of Retailing

Year:

1999

Language:

english

File:

PDF, 120 KB

english, 1999

33

The influence of store environment on quality inferences and store image

Julie Baker, Dhruv Grewal, A. Parasuraman

Journal:

Journal of the Academy of Marketing Science

Year:

1994

Language:

english

File:

PDF, 1.21 MB

english, 1994

34

Profiling behavioral pricing research in marketing

Grewal, Dhruv, Nordfält, Jens, Roggeveen, Anne, Somervuori, Outi

Journal:

Journal of Product & Brand Management

Year:

2014

Language:

english

File:

PDF, 527 KB

english, 2014

35

Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context

Puccinelli, Nancy M., Wilcox, Keith, Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 372 KB

english, 2015

36

An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior

Ma, Yu, Ailawadi, Kusum L, Gauri, Dinesh K, Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 1.52 MB

english, 2011

37

The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges

Glenn B. Voss, A. Parasuraman and Dhruv Grewal

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 2.06 MB

english, 1998

38

The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges

Voss, Glenn B., Parasuraman, A., Grewal, Dhruv

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 1.89 MB

english, 1998

39

The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience

Roggeveen, Anne L., Grewal, Dhruv, Schweiger, Elisa B.

Journal:

Journal of Retailing

Year:

2019

File:

PDF, 951 KB

2019

40

Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments

Monika Kukar-Kinney, Dhruv Grewal

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 199 KB

english, 2007

41

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Dhruv Grewal, R Krishnan, Julie Baker, Norm Borin

Journal:

Journal of Retailing

Year:

1998

Language:

english

File:

PDF, 1.23 MB

english, 1998

42

Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

Sukumar Kavanoor, Dhruv Grewal, Jeff Blodgett

Journal:

Journal of Business Research

Year:

1997

Language:

english

File:

PDF, 909 KB

english, 1997

43

Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

Puccinelli, Nancy M., Chandrashekaran, Rajesh, Grewal, Dhruv, Suri, Rajneesh

Journal:

Journal of Retailing

Year:

2013

Language:

english

File:

PDF, 776 KB

english, 2013

44

Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis

Ma, Yu, Ailawadi, Kusum L, Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 200 KB

english, 2013

45

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Baker, Julie, Parasuraman, A., Grewal, Dhruv, Voss, Glenn B.

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 228 KB

english, 2002

46

Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing

Coulter, Keith S., Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 412 KB

english, 2014

47

Price-quality relationship in pricing strategies for private labels

Grewal, Dhruv, Nordfält, Jens, Roggeveen, Anne, Olbrich, Rainer, Christian Jansen, Hans

Journal:

Journal of Product & Brand Management

Year:

2014

Language:

english

File:

PDF, 240 KB

english, 2014

48

[Review of Marketing Research] Shopper Marketing and the Role of In-Store Marketing Volume 11 || The Shopper-Centric Retailer: Three Case Studies on Deriving Shopper Insights from Frequent Shopper Data

Grewal, Dhruv, Roggeveen, Anne L., NordfÄlt, Jens

Year:

2014

Language:

english

File:

PDF, 687 KB

english, 2014

49

Enhancing Customer Engagement Through Consciousness

Grewal, Dhruv, Roggeveen, Anne L., Sisodia, Rajendra, Nordfält, Jens

Journal:

Journal of Retailing

Year:

2017

Language:

english

File:

PDF, 722 KB

english, 2017

50

Low price signal default: an empirical investigation of its consequences

Sujay Dutta, Abhijit Biswas, Dhruv Grewal

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 212 KB

english, 2007